Responding to Competition-Part 1
Well, we have finally made it. The NWCO industry has finally started hitting a new plateau in its rapid growth. One of the best signs of this has been my receipt of calls regarding how to expand business. One call wanted to know how to handle the competition that has been crushing him. While painful for the caller, I see these sorts of questions as good news. It means that the industry is maturing. The result of this competition will be the improvement of customer service, pricing and techniques. The best days are ahead.
But if you learn that competition has been eating into your business I have a few ideas that may help you survive the assault. The first thing you must do when competition comes is watch your attitude. Sure you may hate your competitor as scum and think that he doesn’t do the job like you. But the fact remains that getting angry does nothing. Instead of seeing your competitor as an enemy, begin to look at him as your personal business trainer. Your competitor will help you make sure you aren’t getting lazy or sloppy in your work. Failure to look at your competition in a positive light will only poison your own business. As they say, attitude is everything. Make sure yours is a positive one.
More details in the next blog.
About the Author
Stephen M. Vantassel is a certified wildlife control operator who helps individuals, businesses, and agencies resolve wildlife damage issues through training, writing, expert witness, and research. His latest books are the Wildlife Damage Inspection Handbook, 3rd edition and The Practical Guide to the Control of Feral Cats. He can be contacted at wildlifecontrolconsultant at gmail dot com.
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