Does your wildlife control company provide customers with a company brochure? If it doesn’t, I think it should. Company brochures are an inexpensive form of advertising for your customers. Company brochures, when they are well done, show your company is professional and not just someone who decided to start “trapping.” When I ran Wildlife Removal Service, Inc. in Springfield, MA, I created my own company brochure. It consisted of three 8 1/2 x 11 inch sheets of paper stapled together with a copy of my business card. It covered a variety of topics. One reason why I loved that brochure was that many customers would read it while I was inspecting their house and thereby would not be bothering me.
What should your brochure contain? I suggest the following elements:
- Company Name, address, contact information, including e-mail, phone, and website. If you have a Facebook page or other social media accounts, include them too.
- Brief history of the company. Don’t write the great American novel. Just provide a little information about your company. Personalize it. The goal is to help bond the company with your client. It’s here that you want to highlight the owners and/or the technicians. I understand spotlighting technicians can be tricky as you don’t know how long they will be with your company. But many wildlife control companies are run by owner-operators so take the opportunity to highlight the owner(s), you. Do you help with little league? Have interesting, non-controversial hobbies? Include them.
- List services your company provides. Here is where the brochure becomes a sales brochure. Be sure to use excellent photos. Show customers before and after images and warn them about potential problems that are common in your area and how your company helps resolve those problems.
- Highlight important wildlife laws. This suggestion may be a bit controversial. But I think it should be added to your company brochures. I included laws because a lot of my customers didn’t know that Massachusetts regulations prohibited the translocation of wildlife. Yet, despite this fact, I encountered many clients who told me that the “other” wildlife control company promised they could release the problem animal elsewhere. My response was well if they said that they were either lying to you or breaking the regulation. I didn’t ask them to take my word for it. Rather I provided them with a copy of the state regulations for them to read on their own.
Why not give this business idea a try. See if it helps you grow a stronger business.Stephen M. Vantassel, CWCP, ACE, is the owner of Wildlife Control Consultant, LLC. He helps people restore their balance with nature through publishing, training, consulting, and the internet. He has published numerous articles in trade and academic publications along with several books (http://kingsdivinity.academia.edu/StephenMVantassel). He is a sought after speaker and trainer. Copyright All postings are the property of Stephen M. Vantassel and Wildlife Control Consultant, LLC. Text (not images) may be reprinted in non-profit publications provided that the author and website URL is included. If images wish to be used, explicit and written permission must be obtained from Wildlife Control Consultant, LLC.