Wildlife control operators (WCOs) have trouble with marketing. Though more people are beginning to distinguish WCOs from their insect-killing cousins (Pest Control Operators), the fact is WCOs remain in the shadow of the larger pest control industry.
In light of those challenges, one would think that WCOs would be looking to take advantage of every opportunity to market their services. But in my experience, they don’t. One of the least expensive ways to market a business that WCOs don’t use is the e-mail signature.
Signatures are standard blocks of text that are placed by the e-mail program at the bottom of every e-mail prior to being sent. Once you set one up, the text is automatically placed. Failure to add a signature results in a lost opportunity to let people know what you do and how to contact you. So why not add a signature to your e-mail account so that when you write future e-mails you don’t loose the marketing opportunity it provides.
About the Author
Stephen M. Vantassel is a Certified Wildlife Control Operator (CWCP®) who helps individuals, businesses, and agencies resolve wildlife damage issues through training, writing, expert witness, and research. He has written the Wildlife Damage Inspection Handbook, 3rd edition. Reach him at wildlifecontrolconsultant at gmail dot com.
All postings are the property of Stephen M. Vantassel and Wildlife Control Consultant, LLC. Text (not images) may be reprinted in non-profit publications provided that the author and website URL is included. If images wish to be used, explicit and written permission must be obtained from Wildlife Control Consultant, LLC.